Captain Hook's Marina & Dive Center
A WordPress website for a dive shop and marina in Marathon, with a page for every trip and service, booking links, and ongoing local SEO for Florida Keys diving and snorkeling searches.
Web design & SEO · Macomb County, Michigan
Websites and local SEO that get Michigan businesses more calls
I'm Ryan York. I've built and ranked websites for small businesses since 2012, from Macomb County to the Florida Keys. You get one person who answers the phone and does the work.
- A fixed quote before any work starts
- You deal with me, not an account manager
- No long-term contracts
5.0 Google, 30 reviews5.0 Clutch, 5 verified reviews
14 yearsBuilding sites since 2012
$200K+Earned on Upwork, 154 jobsYou work with me, start to finish
A lot of agencies win you over with a senior strategist, then hand your account to whoever started last month. I don’t have anyone to hand it to. The person on your first call is the person who designs your site, writes your pages and checks your rankings every month.
That keeps things simple. You get a fixed price up front. You get straight answers, including “you don’t need that.” And if it stops making sense to work together, you leave with everything that’s yours.
I started building websites in the Florida Keys, where I worked as a scuba diver and got tired of chasing our web guy. So I learned what a small business needs before I learned how to build for one. I still build that way. Every page is there to get you calls.
Services
What I do for Michigan businesses
Website design
Websites that get calls
Fast, clear sites built around the one thing a visitor came to do: call you, book you, or ask for a quote.
From $2,500 one-time
Local SEOLocal SEO
Show up when people nearby search for what you do. I fix the site, build the local pages, and report what moved.
From $2,000 per month
AI search optimizationAI search optimization
Get your business named when people ask ChatGPT, Google AI Overviews or Perplexity who to hire. A one-time audit and fix.
From $1,500 one-time
Google Business ProfileGoogle Business Profile
Your profile is often the first thing people see. I set it up right, fix categories and photos, and keep it active.
From $400 one-time
Content writingContent writing
Service pages and articles written for the questions your customers actually type into Google.
From $150 per article
Website managementWebsite management
Updates, backups, security and small edits, handled. You email me, it gets done.
From $99 per month
Service areasWhere I work
Harrison Township, Mount Clemens, Clinton Township, Grosse Pointe, Royal Oak, West Bloomfield, Detroit, South Lyon, Ann Arbor, Lansing, Kalamazoo, Traverse City, Grand Rapids, Marquette, and anywhere else in Michigan.
Work
Websites I’ve designed, built and ranked
A WordPress site I run for a dive shop and a custom site I built from scratch. The Search Console numbers are on each project page.
Experience Boat Town
A custom-built directory and guide website for boaters on Lake St. Clair: marinas, launches, restaurants and events, each on its own page, launched in August 2026.
How it works
Three steps, no surprises
- 01
Audit
I look at your site, your Google profile and who ranks above you, then tell you plainly what is worth fixing and what it costs.
- 02
Build
I design and build the site or fixes myself. You see progress as it happens and approve it before anything goes live.
- 03
Grow
Once it is live, I track calls, form leads and rankings, and keep improving the pages that bring in work.
Pricing
Starting-at prices, published
These are real starting points. You get a written, fixed quote before any work starts.
Reviews
What clients say
Quoted word for word from Google (5.0 from 30 reviews), Clutch and Upwork (83 client reviews since 2016).
“He is extremely responsive, organized in his approach, and thoughtful in his execution.”
SEO · Google
“Communication is key, and that's his strong suit.”
Web design and development · Aug 2020 · Clutch
“Ryan was phenomenal to work with! He asked great questions, understood our project, and delivered without issue and right on schedule.”
Divi landing pages · Feb 2023 · Upwork
FAQ
Frequently asked questions before you hire me
How much does a website cost?
My small business sites start at $2,500. The final price depends on how many pages you need, whether I write the copy, and features like online booking or a store. You get a fixed quote after a free consultation, before any work starts.
Do you only work with businesses in Macomb County?
No. I'm based in Harrison Township and most of my clients are in metro Detroit and across Michigan, but I work with businesses anywhere. Everything runs by phone, video call and email.
Do I own my website?
Yes. Your domain, your site and your Google Business Profile are in your name. If we stop working together, all of it stays with you.
How long does SEO take to work?
Fixes to your site and Google Business Profile can show up within weeks. Ranking for competitive searches usually takes several months. I report every month, so you can see what moved and what didn't.
Do you lock clients into contracts?
No. SEO and website management are month to month. I'd rather keep you because the work pays off.
Tell me what you need. I’ll tell you what it costs.
A free quote, a straight answer, and no sales pitch. If I’m not the right fit, I’ll say so.